Formal launching of SRCC on Tuesday

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Islamabad: The first-ever Silk Road Culture Center (SRCC) will be launched on Tuesday(Dec 10), marking a monumental step in Pakistan’s journey to becoming a hub of cultural diplomacy and creativity.

The SRCC will redefine cultural diplomacy and international collaboration, offering a platform that celebrates diversity and fosters global harmony, projecting a positive image of Pakistan.
The grand launch of the SRCC, an initiative dedicated to celebrating the rich and diverse heritage of the Silk Road region, is expected to be attended by the ambassadors and diplomats of those countries that hold a proud heritage of trade, innovation, and cultural exchange along the ancient Silk Road.
The Embassy of the People’s Republic of China, the Embassy of the Republic of Kazakhstan, the Embassy of the Republic of Uzbekistan, the Embassy of Turkmenistan, the Embassy of the Republic of Azerbaijan, the Embassy of the Russian Federation, and the Embassy of the Islamic Republic of Iran will be showcasing their cultural display.

According to the Chairman of the SRCC, Jamal Shah, the SRCC would strengthen Pakistan’s relationships with countries it has cultural agreements with, promoting shared heritage through creative collaborations and dynamic events.
Jamal Shah emphasized the SRCC’s role as the first-of-its-kind private-sector cultural center in Pakistan, dedicated to promoting international art and culture.
The SRCC would be the diplomatic hub for cultural exchange and offers a unique platform for embassies and cultural missions to showcase their traditions and art, fostering deeper connections and mutual respect among nations, he added.
Positioned as a cultural bridge, the SRCC will host exhibitions, workshops, performances, and forums that bring together artists and thinkers from diverse backgrounds to engage in meaningful exchange, Jamal Shah explained.
He said that the activities would be engaging the community committed to inclusivity; the SRCC invites local communities to participate in its events, ensuring cultural exchange resonates at all levels of society.
As the first private-sector initiative of its kind, the SRCC underscores the importance of private-public partnerships in presenting Pakistan as a culturally rich, progressive, and globally engaged nation.
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