Islamabad Set To Revolutionize Advertising With Digital Billboard Policy

Islamabad- In a groundbreaking move, the Capital Development Authority (CDA) is set to introduce a pioneering digital billboard advertising policy, finalized by Chairman Muhammad Ali Randhawa, to be implemented by Monday. This innovative initiative aims to replace traditional advertising methods with modern digital displays, transforming Islamabad’s streets into a dynamic showcase of color and motion, reminiscent of New York’s iconic Times Square.

Strategic Locations to Showcase Digital Billboards

Digital billboards will be installed at strategic locations across the city, including streets, avenues, malls, bus stops, public transport, and pedestrian bridges, providing a platform for businesses to reach their target audiences.

Sustainable Approach with Eco-Friendly Materials

The use of eco-friendly materials in digital advertising ensures a sustainable approach to this modernization effort, aligning with the city’s commitment to environmental conservation.

Revenue Generation for City’s Up-Gradation and Beautification

The revenue generated from digital advertising will be utilized for the up-gradation, maintenance, and beautification of Islamabad, creating a self-sustaining cycle of growth and development.

Chairman CDA Briefed on Policy

Chairman CDA, Muhammad Ali Randhawa, was briefed on the policy, which promises to enhance the city’s visual appeal and provide a new platform for businesses to thrive.

Islamabad Poised to Become Hub of Modern Advertising

By embracing digital technology, Islamabad is poised to become a hub of modern advertising, setting a benchmark for other cities to follow. The implementation of this policy by Monday marks a significant milestone in Islamabad’s journey towards becoming a smart city, with Muhammad Ali Randhawa at the helm of this transformative initiative.